The Routledge Companion to the Future of Marketing - Routledge Companions in Business, Management and Accounting

Luiz Moutinho (editor), Enrique Bigne (editor), Ajay K. Manrai (editor)

Hardback (17 Dec 2013)

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Publisher's Synopsis

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.

Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN:	9780415625920
Publisher:	Taylor & Francis
Imprint:	Routledge
Pub date:	17 Dec 2013
DEWEY:	658.8
DEWEY edition:	23
Language:	English
Number of pages:	474
Weight:	1034g
Height:	253mm
Width:	179mm
Spine width:	33mm