The Routledge Companion to Advertising and Promotional Culture

The Routledge Companion to Advertising and Promotional Culture - Routledge Media and Cultural Studies Companions

Second edition

Hardback (04 Apr 2023)

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Publisher's Synopsis

- Only comprehensive Companion on the social and cultural implications of advertising and marketing.
- Contributors are made up of first-rate international scholars.
- Interdisciplinary approach brings together the work and research methods of a number of fields engaging the topic of advertising.

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9780367645106
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
Edition: Second edition
DEWEY: 659.1
DEWEY edition: 23/eng/20221012
Language: English
Number of pages: xviii, 403
Weight: 938g
Height: 254mm
Width: 178mm
Spine width: 24mm