Publisher's Synopsis
Think about your journey from March 2020 until now. How many times have your priorities and your focus shifted? How are you a different person today? You're not alone. The entire world has pivoted...er, shifted, and in this book, the author does a deep dive into one particularly major shift: consumer behavior. Two good things about the pandemic: 1)It's mostly behind us, and 2) It's set us up for a decade that's going to be as wild as the 1920s a hundred years ago.
Suckow, a consumer behavior expert and prominent thought leader in sales & marketing differentiation, discusses how to dust off those old sales and marketing strategies and revive them for the new marketplace of the Roaring Twenties. Your customers have changed quickly and dramatically thanks to the pandemic. It's no time to keep doing the same-old-same-old. You'll learn what's working right now in our Roaring 20s to rise above the marketing noise and get noticed by your prospects. You'll discover seven easy communication topics to connect better with any audience, and eight strategies to be more memorable. Throughout the book, she weaves in actual case studies with multi-media links to keep you engaged. She gives practical examples from multiple industries, and weaves it all into an enjoyable read filled with her down-to-earth style and humor (at least she thinks she's funny). At the end, you'll get a nice bonus gift of predictions for the future to impress your boss and your friends at parties. And in between, she'll even teach you a few handy phrases from the first Roaring 20's. It'll be 'the bee's knees.'
