Publisher's Synopsis
The concept of the right brain - the intuitive, creative side as opposed to the logical, rational left side - has influenced the worlds of health, sports, creativity and learning. People are harnessing the power to their minds to break psychological barriers and achieve greater results.;Aimed at the business manager, this book argues that success in the 1990s depends on individuality, self-belief and creativity, which are needed to match the pace of change, and curiosity to pose questions rather than simply to stockpile answers from an earlier age. Dr Alder explains the effectiveness of right-brain approaches such as psychocybernetics, alpha waves, mind colours, NLP and positive thinking. He then discusses how these techniques can be applied to business situations. He suggests how they can be used in areas such as management style, learning, creativity, change, goal-setting, stress-reduction, training, interviews, sales, handling people, motivation and problem-solving.
