Publisher's Synopsis
There are laws of nature, so why shouldn't there be laws of Revenue Management success?
As Grant Lawrence notes, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then shouldn't there also be laws of Revenue Management that must be followed to launch and maintain Revenue Management projects? In 'The Revenue Management Handbook', Grant Lawrence offers a compendium of innovative rules for understanding and succeeding in the Revenue Management marketplace. These valuable insights stand the test of time and present a clear path to successful Revenue Management results. Violate them at your own risk.
PLUS, INCLUDED with your purchase, are real-life document resources; this kit is available for instant download, giving you the tools to navigate and deliver on any Revenue Management goal.
