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The Response Agency Guide to Direct Mail

The Response Agency Guide to Direct Mail

Paperback (04 Jun 2012)

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Publisher's Synopsis

What you need to know for effective direct mail: - What works? - What doesn't? - Mailing lists and how to choose them - 25 response-building secrets - What's a "good" response? - How to track results - 5 steps for getting started

Book information

ISBN: 9781304750792
Publisher: Lulu Press
Imprint: Lulu.com
Pub date:
Language: English
Number of pages: 44
Weight: 80g
Height: 179mm
Width: 227mm
Spine width: 3mm

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