The Regulation of Gender Stereotypes in Advertising

The Regulation of Gender Stereotypes in Advertising Law and Policy in Europe

1st edition

Hardback (11 Feb 2025)

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Publisher's Synopsis

This book provides an innovative and policy-oriented analysis of gender stereotypes in advertising regulation from a socio-legal perspective.Examining the law and policy of the European Union and three case studies in Sweden, Spain and the UK, the book draws upon interviews, focus group data and desk research to critically assess the legislation and regulation on the use of gender stereotypes in advertising. Its focus is on the largely neglected question of the EU's competence in the area of gender. And to assess this, the book considers various forms of 'good practice' through legislation, regulation and policy. It also explores the proscribing of gender stereotypes in advertising through 'soft law' measures such as self-regulation at state level, and action programmes and roadmaps at EU level. Finally, it critiques the lack of progress to achieve a unified code on the regulation of gender stereotypes, whilst imagining what such a code might look like.The book will appeal to academics with research and teaching interests in EU law, gender equality, and comparative law, as well as academics and practitioners involved with media and advertising regulation, anti-discrimination law, and freedom of expression.

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9781032372457
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
Edition: 1st edition
Language: English
Number of pages: 178
Weight: -1g
Height: 234mm
Width: 156mm