Publisher's Synopsis
Covers a wide array of behavioural finance topics, including a rich selection of academic research, as well as theory drawn from established and emerging areas
Very accessible writing style helps students who are not finance specialists understand the concepts, while still retaining the attention of those with more in-depth knowledge
Experiential examples and end-of-chapter questions help students test their understanding
New content on fintech and cryptocurrencies, the role of social media in investing, generational biases, and the covid-19 pandemic
A dedicated chapter on the physiology of investment explores the latest research from genetics and neuroscience in informing investment behaviour, with new content on generational biases
More international examples, including from Asia and Africa, increasing the book's relevance for globally focused behavioural finance courses
Online supplements comprising student quizzes and an instructor manual and slides for lecturers.
