The Promotion and Marketing of Human Resource Management

The Promotion and Marketing of Human Resource Management

Paperback (27 Feb 2016)

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Publisher's Synopsis

Human resource management as an applied support business discipline is responsible for the people management to contribute to the effectiveness of an enterprise and is also responsible for social change through organizations that act upon society, and this is the core theme of the book. HR must be seen as a partner to the social change, from a perspective that is wider than oneself and the organization. From the conventional wisdom, HR exists to serve the best interest of the organization, which cannot be argued. But the time has come where the HR professionals have matured with the passage of time, recognized as a key player, and acknowledged justly. The practitioner of this discipline has a responsibility toward the society, and as core socio-organizational function it is about time, to look at the big picture: society.

Book information

ISBN: 9781524628505
Publisher: Author Solutions Inc
Imprint: Authorhouse
Pub date:
Language: English
Number of pages: 542
Weight: 785g
Height: 229mm
Width: 152mm
Spine width: 31mm