1st Edition 2012
Paperback (30 Nov 2011)
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This book is about the roots of managerial rationality. A theoretical base, founded on the concept of 'memetics' is developed in order to explain human thinking and human reason as products of cultural evolution. Cultural change and development are explained by simple, value-driven memetic mechanisms like 'ritualization' and 'extremization'.
| ISBN: | 9781349346691 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 30 Nov 2011 |
| Edition: | 1st Edition 2012 |
| Language: | English |
| Number of pages: | 219 |
| Weight: | 272g |
| Height: | 216mm |
| Width: | 140mm |
| Spine width: | 12mm |
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