Publisher's Synopsis
The Annual Fund is the foundation of any strong fundraising program because this is where you will find new donors and identify future major gift donors. When you build a strong foundation, you will create the process that nurtures your donors and prospects for years to come.
Regretfully, many nonprofits are spending valuable financial resources, time and energy on new donor acquisition because individual giving is down. They don't understand or are unwilling to invest in a strong annual fund program that includes both new and current donor strategies and provides its donors and prospects with a continuous flow of communication throughout a given year. Nonprofit organizations that treat their donors with respect and a true desire for creating a relationship that's built on trust and loyalty will grow revenue. It's as simple as that. In his book, The Process-Driven Annual Fund, Ron Rescigno explains how Rescigno's proven process, when followed, will result in a thriving annual fund, including more new donors, better donor retention and more major gift prospects than ever before. Told with love and affection for the work nonprofits do, The Process- Driven Annual Fund describes the vital role the annual fund must play when it comes to engaging, building, and stewarding relationships with donors.
