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The Prisoner and the Penguin

The Prisoner and the Penguin And 75 Other Modern Marketing Stories

Paperback (01 Oct 2013)

  • £13.20
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10 copies available online - Usually dispatched within two working days

Publisher's Synopsis

The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable "story-book" that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.

Book information

ISBN: 9781907794513
Publisher: LID Publishing
Imprint: LID Publishing
Pub date:
DEWEY: 658.8
DEWEY edition: 23
Language: English
Number of pages: 160
Weight: 216g
Height: 154mm
Width: 218mm
Spine width: 13mm