Publisher's Synopsis
Excerpt from The Preparation and Care of Mailing Lists: A Working Manual That Covers Every, Phase of List Handling, From Obtaining, Names of Live Prospects Without Advertising
First came the discovery of the mighty force of advertising. Then to advertise simply meant to tell all the public about your goods - to spread the news broadcast whether it fall on barren or fertile ground. That was the age of General Publicity.
About the Publisher
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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
