Publisher's Synopsis
The author, a skilled negotiator, shows how business can increase profitability by talking for money through each stage of the negotiation process. The book presents a 27-point program designed to build profit through negotiations. Readers learn how to develop specific negotiating goals and strategies before they sit down at the bargaining table. Special situational tactics, checklists, charts, fill-in sheets and actual case studies help them implement the program step by step.
