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The Practice of Public Relations

The Practice of Public Relations - Pearson Custom Library

Twelfth edition

Paperback (01 Nov 2013)

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Publisher's Synopsis

For undergraduate Introduction to Public Relations courses.

Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook.

The 12th edition continues the theme of giving students the knowledge and skills they need to know to be successful in today's world of public relations -including heavy emphasis on social media and ethics.

Book information

ISBN: 9781292042244
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: Twelfth edition
DEWEY: 659.20973
DEWEY edition: 23
Language: English
Number of pages: ii, 398
Weight: 746g
Height: 217mm
Width: 274mm
Spine width: 11mm
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