Publisher's Synopsis
"Public relations continues to be a practice that is 'contemporary' in every respect: new research findings, new communication methods, new social media communication techniques, and constantly changing case studies. Stated another way, a text like this one can't afford to rest on its laurels. It has to keep up to remain current. In that context, your author is fortunate to continue to spend each day engaged in the practice of public relations, as a teacher and working consultant, with real clients, who demand real publicity and occasionally find themselves in real crises. This helps keep the text fresh and up-to-date and practically grounded, so that events and innovations can be approached in proper public relations context. For example, social media, which has become so important in the field, is approached here in a realistic, practical application sense as an important public relations 'tool,' but a tool nonetheless. The point is t
