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The Practice of Market Research

The Practice of Market Research An Introduction

Fourth edition

eBook (25 Apr 2013)

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Publisher's Synopsis

This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project.

Book information

ISBN: 9780273773153
Publisher: Pearson
Imprint: Pearson
Pub date:
Edition: Fourth edition
DEWEY: 658.83
DEWEY edition: 23
Number of pages: 1 online resource (xxxv, 572 )
Weight: -1g