Publisher's Synopsis
What prevented a Russian general from launching a nuclear counterattack? How did a janitor best a Google supercomputer? Why do we never forget how to ride a bike? In this fascinating new book, business anthropologist Dr Simon Roberts breaks down the revolutionary idea of embodied knowledge: the information that is unconsciously picked up by our body for use in almost every area of our lives. Drawing on his own experience working with some of the world's leading industry experts and looking at an incredible range of real-life examples and cutting-edge science, Roberts explains the various ways in which our body acquires, retains and employs information - and shows why we should trust the instincts that inform the most crucial decisions and actions in our life. We have been told that Big Data is the future and that AI will soon make all of our choices for us, but, as Hard Wired proves, humans are far more capable than we have been led to believe. An incredible look at the human capacity to learn, adapt and excel. This audio edition is an MP3 CD.
