Publisher's Synopsis
In The Phygital Church, Angelique Jordan-Byrd provides essential information for churches to minister in the Phygital space: physical and the digital. Realizing social media is a new approach for many clergy, The Phygital Church is a resource book to help clergy understand the various aspects of social media, the platforms available, social media metrics, content, and more. Jordan-Byrd encourages clergy to utilize the digital space to assist with accomplishing church goals. In doing so, The Phygital Church provides a road map for helping churches create social media strategies for Social Ministry. She urges clergy to be intentional about utilizing social media and have a strategy to make Disciples.
One reviewer said, "Times are changing, and so must the nature of doing church in the aftermath of the pandemic. The Phygital Church: Using Social Ministry to Make Disciples bridges the gap between the physical building and the digital environment as parishioners seek out a new normal in this post-pandemic era. Angelique Byrd identifies resources the church can use to expand and enhance its Internet outreach. The author presents a detailed discussion of popular social media platforms. As an expert in communications, she offers practical advice on how to attract new parishioners while holding the interest of those whose names are already on the rolls. This easy-to-follow book includes worksheets to guide the reader in selection of social media platforms, identification of appropriate personnel, and other tasks required for doing Church beyond the brick and mortar walls. I highly recommend this valuable resource."
Another reviewer said, "This publication could not be more necessary, relevant, or timely. The pandemic has provided the world with an opportunity to see the value of technology and social ministry in reaching the masses. The Phygital Church: Using Social Ministry to Make Disciples is a practical guide written specifically to assist church leadership with their outreach efforts. Whether the reader is new to social ministry, or someone who has been on the leading edge, there is wisdom in this book that will benefit everyone along the social ministry spectrum. (While created for clergy, I have found the information to be adaptable for other industries as well.) Written by a seasoned marketing professional, this book offers examples, models, and planning worksheets which make leveraging social ministry tools attainable for any size ministry. It is anticipated that this book will be a must-have resource for churches around the globe. Furthermore, this book will provide congregations with the tools needed to make God known throughout the entire world!"
