1st Edition 1990
Paperback (01 Jan 1990)
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This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.
| ISBN: | 9781349103546 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 01 Jan 1990 |
| Edition: | 1st Edition 1990 |
| Language: | English |
| Number of pages: | 286 |
| Weight: | 394g |
| Height: | 216mm |
| Width: | 140mm |
| Spine width: | 18mm |
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