Paperback (30 Apr 2002)
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This desktop guide acts as a practical source of reference, guidance, techniques and best practice. Key features include the role of the effective PR officer; costing PR; dealing with the media; crisis management; press conferences, and much more.
| ISBN: | 9781854182609 |
| Publisher: | Hawksmere |
| Imprint: | Hawksmere |
| Pub date: | 30 Apr 2002 |
| DEWEY: | 659.2 |
| DEWEY edition: | 21 |
| Number of pages: | 243 |
| Weight: | 652g |
| Height: | 229mm |
| Width: | 174mm |
| Spine width: | 17mm |
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