Publisher's Synopsis
This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games.
The text considers a range of topics including:
- the ancient Olympics
- the modern revival of the nineteenth century
- the development of the Games throughout the twentieth century.
- the media and the Olympics
- Olympic marketing and sponsorship.
Complemented by a dedicated website offering access to unique archive and other document sources, this book brings its audience the best Olympic educational expertise available.
