Publisher's Synopsis
A radical but rigorous rethinking of the traditional MBA program that combines solid business principles with a commitment to environmental and social justice. Many entrepreneurs and aspiring entrepreneurs are looking for an education that provides an understanding of the fundamentals of business but also deeply aligns with their progressive values. The Next Economy MBA fills that gap. Based on a course field-tested with over 250 students, it covers traditional MBA topics like business strategy and structure, finance, marketing, recruiting, branding, etc. from a socially just and environmentally regenerative perspective. Traditional MBA programs are based on outdated principles that were developed during the industrial revolution. And they can be hugely expensive. Sustainable MBA programs, while laudable, are too timid and incremental to make a lasting impact. The Next Economy MBA is for entrepreneurs seeking to make business an active force for good. It touches on topics like Indigenous values, self-managing organisations, comprehensive strategies to reverse climate change, non-violent communication, locally self-reliant economies, racial justice, and more. This book answers the question what would an essential business education look like if we wanted to completely redesign the economy for the benefit of all life?
