Paperback (01 Jan 1998)
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Presents 23 chapters, each covering a specific marketing concept for health care executives. Discusses issues such as creating brand identity, managed care contracts, integrated delivery networks, facilities merging, market segmentation, alternative medicine, and the internet. No index. Annotation c. by Book News, Inc., Portland, Or.
| ISBN: | 9781567930740 |
| Publisher: | Health Administration Press |
| Imprint: | Health Administration Press |
| Pub date: | 01 Jan 1998 |
| DEWEY: | 362.10688 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 117 |
| Weight: | 204g |
| Height: | 215mm |
| Width: | 139mm |
| Spine width: | 6mm |
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