1st Edition
Book (01 Jan 2004)
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Citing an increase in buying capability among minority consumers and trends in niche marketing, an analysis of consumer culture reveals the growing profitability of diversified products and makes predictions about how multicultural marketing will impact the twenty-first century.
| ISBN: | 9780060584658 |
| Publisher: | Rayo |
| Imprint: | Rayo |
| Pub date: | 01 Jan 2004 |
| Edition: | 1st Edition |
| DEWEY: | 338.0973089 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 320 |
| Weight: | 612g |
| Height: | 241mm |
| Width: | 165mm |
| Spine width: | 31mm |
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