Publisher's Synopsis
This major revision of Ansoff's "Corporate Strategy" offers a challenging approach to business strategy and policy. Stress is laid on the importance of understanding the turbulence of the business environment and the need constantly to realign the corporation's strategy. The reader is shown how leadership affects the overall direction of the firm and how to make the development of strategy the unique responsibility of the chief executive and the need to be driven by the environment is demonstrated. Ansoff's treatment is divided into two areas: strategy formulation and general management capability. Specific topics covered include structure of a business decision, synergy and capability profiles, competitive analysis, the need for entrepreneurial capability, four approaches to managing discontinuous change, the accordian method of managing change, overview of strategic behavior, and much more.
