2014
Paperback (16 Sep 2014)
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This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.
From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.
| ISBN: | 9781137397287 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 16 Sep 2014 |
| Edition: | 2014 |
| DEWEY: | 910.688 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 226 |
| Weight: | 258g |
| Height: | 203mm |
| Width: | 140mm |
| Spine width: | 14mm |
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