The Moving Target

The Moving Target What Every Marketer Should Know About Women

Book (01 Jul 1982)

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Publisher's Synopsis

Examines the quiet revolution that has brought women into the job market in recent decades and analyzes its implications for advertisers who aim at the women's market.

Book information

ISBN: 9780029017005
Publisher: Free Press
Imprint: Free Press
Pub date:
DEWEY: 658.8348
DEWEY edition: 19
Language: English
Number of pages: 304
Weight: 700g
Height: 240mm