The Moral Molecule How Trust Works

Paperback (26 Nov 2013)

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Publisher's Synopsis

"Philosophy, economics, and biology have rarely been so entertaining."-Matt Ridley, author of Genome

Paul J. Zak's proclivity for taking blood samples has earned him a nickname as the "vampire economist." But his sanguinary habit is backed by his scientifi-c quest: What if there was a master switch for human behavior? On, and people are loving and generous. Off, and they revert to violence and greed. By studying thousands of blood samples, Zak has pinpointed just such a switch: a brain chemical called oxytocin. Sprinting around the globe and into the human brain, -The Moral Molecule is a dazzling narrative as erudite and entertaining as bestsellers like Flow, Drive, and Why We Love.

About the Publisher

Plume

Plume

Plume was founded in 1970 as the trade paperback imprint of New American Library. In its early history, Plume focused primarily on nonfiction titles, publishing approximately 35 titles per year. In the early 1980s, as trade paperbacks were rapidly becoming the format of choice among a large segment of book buyers, Plume began expanding its reach, and became recognized as one of the pre-eminent trade paperback imprints. The 1980?s saw Plume make its mark with a number of major bestsellers, including Toni Morrison?s Tar Baby, Erica Jong?s Fanny, Russell Baker?s Growing Up, and Gloria Steinem?s Outrageous Acts and Everyday Rebellions, among others. Now, in 2014, Plume is publishing 85 to 100 titles a year, and its backlist currently encompasses approximately 700 titles.

Book information

ISBN: 9780142196908
Publisher: Penguin Publishing Group
Imprint: Plume
Pub date:
Language: English
Number of pages: 256
Weight: 201g
Height: 201mm
Width: 134mm
Spine width: 14mm