Publisher's Synopsis
The American dream of being your own boss has never been more attainable, especially in the current climate. However, the harsh reality remains: 20% of businesses fail within their first year, and by the fifth year, 50% have closed their doors. Shockingly, about 70% fail to reach the ten-year mark.
Many business owners unwittingly subject themselves to:
- Getting lost in the day-to-day minutia
- Neglecting to plan for the future
- Creating unnecessary challenges by attempting to do it all
This book aims to empower you with invaluable tips, exercises, and essential tools to avoid the common pitfalls that jeopardize the success and longevity of your business.
Learn the Twelve Principles of Middle Way Entrepreneurship and find the balance between hard and soft skills to manage your business more effectively for greater profitability. Mastering the path between obstacles and opportunities is a key characteristic of successful entrepreneurship.This book is a business owner's guide, full of practical and theoretical tips, lessons, and resources broken into bite-size chunks that make for an easy-to-read CEO Playbook. The road to entrepreneurial mastery is hard but doesn't have to be. Learn how to go from a struggling small business owner to a successful entrepreneur and build a better, more sustainable business.
