Book (30 Jun 1992)
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Describes both the classic and the new principles the authors have learned in 35 years of practical marketing experience (Rogers) and 18 years of solo and group medical practice (Thompson), providing for physicians, surgeons and other health care professionals a comprehensive system for creating their own marketing plan. The combination of text and
| ISBN: | 9781556237706 |
| Publisher: | Business One Irwin |
| Imprint: | Business One Irwin |
| Pub date: | 30 Jun 1992 |
| DEWEY: | 610.680688 |
| DEWEY edition: | 20 |
| Language: | English |
| Weight: | 2291g |
| Height: | 298mm |
| Width: | 286mm |
| Spine width: | 64mm |
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Paperback
Published 20 Jul 2023
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