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The Marketisation of Higher Education

The Marketisation of Higher Education Concepts, Cases, and Criticisms - Marketing and Communication in Higher Education

Paperback (04 May 2022)

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Publisher's Synopsis

This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN: 9783030674434
Publisher: Springer International Publishing
Imprint: Palgrave Macmillan
Pub date:
DEWEY: 378.101
DEWEY edition: 23
Language: English
Number of pages: 466
Weight: 623g
Height: 210mm
Width: 148mm
Spine width: 25mm