New Edition
null (24 Jun 1991)
Not available for sale
Includes delivery to the United States
Out of stock
This encyclopaedia of over a thousand marketing ideas includes various advertising approaches: displays; classified ads; loose inserts' directories; product cards and local radio. Step-by-step guidance is provided in planning, budgeting and executing a sales programme.
| ISBN: | 9781852520380 |
| Publisher: | Mercury Business Books |
| Imprint: | Mercury Business Books |
| Pub date: | 24 Jun 1991 |
| Edition: | New Edition |
| Number of pages: | 224 |
| Weight: | 285g |
| Height: | 216mm |
| Width: | 135mm |
| Spine width: | 13mm |
