Publisher's Synopsis
Establishes the new guidelines that will replace the pseudo-science of death-wish marketing and seat-of-the-pants research, with marketing intelligence and marketing as an emerging science.
The Marketing Revolution A Radical Manifesto for Dominating the Marketplace
Paperback (19 Aug 1993)
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Book information
| ISBN: | 9780887305726 |
| Publisher: | HarperBusiness |
| Imprint: | HarperBusiness |
| Pub date: | 19 Aug 1993 |
| DEWEY: | 658.802 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 314 |
| Weight: | 250g |
| Height: | 204mm |
| Width: | 135mm |
| Spine width: | 21mm |
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