Publisher's Synopsis
Establishes the new guidelines that will replace the pseudo-science of death-wish marketing and seat-of-the-pants research, with marketing intelligence and marketing as an emerging science.
About the Publisher
The gold standard in business book publishing for more than half a century, Harper Business is home to classics that form the cornerstone of every businessperson's library and to cutting-edge new releases that redefine business, management, economics, AND business narrative.
