Fifth edition
Paperback (01 Feb 2013)
Not available for sale
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
| ISBN: | 9780133078350 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 01 Feb 2013 |
| Edition: | Fifth edition |
| DEWEY: | 658.802 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 232 |
| Weight: | 318g |
| Height: | 232mm |
| Width: | 187mm |
| Spine width: | 11mm |
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