Publisher's Synopsis
This work bridges the gap between strategies of businesses and the actions of governments in international environments. It uses economic concepts to help explain the international environment to students and executives. As well as presenting a coherent view of the history and evolution of international business the authors discuss the economic ideas that managers commonly encounter and provide an analysis of international agreements that affect multinational business, including GATT, the European Union, and NAFTA. Eight new full length Harvard cases are also included.
