Publisher's Synopsis
International tourism is one of today's major growth industries necessitating increasingly more sophisticated management techniques. In the light of its recent expansion and significant economic importance, this book aims to provide a comprehensive overview of international tourism, placing particular emphasis on the management of tourism. The authors' vast experience of teaching and research has resulted in a book which will be of considerable benefit to those who wish to master the diversity of managerial skills necessary to thrive in today's competitive tourism industry.;The wide-ranging coverage includes: the impact of environmental issues on tourism management; tourism demand and forecasting; key methods of operation of companies in the industry; the functional areas of marketing, finance, organization and staffing; research and innovation; and corporate strategy. The book concludes with an examination of the future of international tourism.
