2012
Hardback (29 Aug 2012)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
| ISBN: | 9780230336728 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 29 Aug 2012 |
| Edition: | 2012 |
| DEWEY: | 381.45000954 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 217 |
| Weight: | 400g |
| Height: | 170mm |
| Width: | 222mm |
| Spine width: | 18mm |
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