The Long Tail Why the Future of Business Is Selling Less of More

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Publisher's Synopsis

Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.

Book information

ISBN: 9781401384142
Publisher: Hachette Audio
Imprint: Hachette Audio
Weight: 218g
Height: 141mm
Width: 165mm
Spine width: 26mm