The Librarian's Nitty-Gritty Guide to Content Marketing

The Librarian's Nitty-Gritty Guide to Content Marketing

Paperback (30 Apr 2016)

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Publisher's Synopsis

Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.

Book information

ISBN: 9780838914328
Publisher: American Library Association
Imprint: ALA Editions
Pub date:
DEWEY: 021.7
DEWEY edition: 23
Language: English
Number of pages: v, 120
Weight: 180g
Height: 229mm
Width: 152mm
Spine width: 7mm