Publisher's Synopsis
With more than 20 years in publicity under her belt, Kimberly Yorio has worked with the biggest names in the food world, including Julia Child, Jamie Oliver, Ina Garten, and Rachel Ray, as well as esteemed brands like Calphalon, Su La Table, Nudo Italia and Taste `5. Now, with this guide to success, you can get the secrets on how to make your cookbook stick out from the pack from a culinary marketing master. Kimberly instructs on everything from what cookbook concept is right for you, how to select the perfect recipes, how to have a captivating voice on paper and of course, how to market your book once it's published.
