Publisher's Synopsis
Running a business in the modern world requires a complex mix of IT skills that are often completely unrelated to the business itself. Learning these essential skills is a challenge for any entrepreneur. This challenge is made all the more difficult by the lack of a clear path forward, and the lack of a single comprehensive resource written for business owners, not web developers or computer scientists.This book is that resource: it replaces the need to purchase dozens of books on the Internet, web development, website management, and web design. With this book you will learn: domain registration and setting DNS records, customizing website templates with HTML and CSS, configuring email with a custom domain name, search engine optimization (SEO) of a website, using social media to promote your business, and designing your website for your goals.
