Publisher's Synopsis
The Internet can provide your company with a highly effective and low cost mechanism for collecting information on any topic and from anywhere in the world. Yet many companies are still not making full use of the Internet for market research purposes.
This audit shows you how the Internet can make a major contribution to your business's development. It highlights the key applications for the Internet in market intelligence gathering, examining how to:
- use the Internet as a research tool
- define the role for Internet research and how to set a budget
- verify the information obtained
- design and manage an Internet survey
- analyse and validate survey findings and present the results
