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The International Encyclopedia of Communication Research Methods

The International Encyclopedia of Communication Research Methods - The Wiley Blackwell-ICA International Encyclopedias of Communication

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Publisher's Synopsis

This three-volume set covers all communication research methods, from data collection to data analysis, from qualitative to quantitative, and from classical to modern approaches (such as psychophysiological measures, implicit association tests, and the analysis of big data). It introduces new and advanced methods and measurement tools that have been developed in other fields but which may be useful to communication scholars.

Book information

ISBN: 9781118901731
Publisher: John Wiley & Sons, Inc
Imprint: John Wiley & Sons, Inc.
Pub date:
DEWEY: 302.20721
DEWEY edition: 23
Language: English
Number of pages: 1 online resource (xxxiii, 1983 )
Weight: 666g
Height: 250mm
Width: 150mm
Spine width: 15mm