Publisher's Synopsis
This handbook offers detailed information about solving marketing problems with an integrated solution.
The IMC Handbook Readings & Cases in Integrated Marketing Communications
Paperback (01 Oct 2008)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9781933199092 |
| Publisher: | Racom Communications |
| Imprint: | Racom Communications (US) |
| Pub date: | 01 Oct 2008 |
| DEWEY: | 658.802 |
| DEWEY edition: | 22 |
| Number of pages: | 498 |
| Weight: | 804g |
| Height: | 155mm |
| Width: | 230mm |
| Spine width: | 33mm |
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