Publisher's Synopsis
The book contains 18 cases and 16 articles by leading authorities covering the entire landscape of integrated marketing communications.
The IMC Handbook Readings & Cases in Integrated Marketing Communications
Paperback (01 Jan 2015)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9781933199061 |
| Publisher: | Racom Communications |
| Imprint: | Racom Books |
| Pub date: | 01 Jan 2015 |
| Language: | English |
| Number of pages: | 304 |
| Weight: | 1g |
| Height: | 226mm |
| Width: | 150mm |
| Spine width: | 28mm |
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