The IBM Way

The IBM Way Insights Into the World's Most Successful Marketing Organization

Paperback (25 May 1989)

Not available for sale

Includes delivery to the United States

Out of stock

This service is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Publisher's Synopsis

Written by an insider with 34 years of experience in the company this book gives the reasons behind IBM's achievements, describing why it operates more like a cottage industry than a multinational and is recognized in the business world for its unique management structure and organization.

Book information

ISBN: 9780006374367
Publisher: Fontana
Imprint: Fontana
Pub date:
DEWEY: 338.7610040973
DEWEY edition: 19
Language: English
Number of pages: 254
Weight: -1g