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The IBM Way

The IBM Way Insights Into the World's Most Successful Marketing Organization

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Publisher's Synopsis

Explains how IBM's innovative marketing philosophy made it the most successful sales-oriented organization in the world.

Book information

ISBN: 9780060914172
Publisher: HarperBusiness,U.S.
Imprint: HarperBusiness,U.S.
Number of pages: 288
Weight: 230g
Height: 204mm
Width: 134mm
Spine width: 15mm

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