Hardback (16 Feb 2001)
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The meaning of a brand is its most precious and irreplaceable asset. This text shows how branding works, how to manage it, and how to use branding strategically. Case studies of some of the world's most successful brands are used in illustration.
| ISBN: | 9780071364157 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw Hill |
| Pub date: | 16 Feb 2001 |
| DEWEY: | 658.827 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 384 |
| Weight: | 636g |
| Height: | 233mm |
| Width: | 157mm |
| Spine width: | 34mm |
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Spiral / Comb ...
Published 15 Aug 2023
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