The Hard Sell Crime and Punishment at an Opioid Startup

Paperback (19 Jan 2023)

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Publisher's Synopsis

Soon to be the major motion picture Pain Hustlers starring Emily Blunt and Chris Evans streaming on Netflix'A pacy crime caper set against the backdrop of the opioid crisis . . . When I tell you that reading The Hard Sell is like watching a Scorsese film, you will assume I am exaggerating. Pick it up and tell me I'm wrong.' - Patrick Radden Keefe, The New York TimesIn the early 2000s, John Kapoor had already amassed a small fortune in pharmaceuticals when he founded Insys Therapeutics. A boom time for painkillers, he had developed a novel formulation of fentanyl, the most potent opioid on the market.Kapoor, a brilliant scientist with relentless business instincts, was eager to make the most of his innovation. But there was a problem: the drug was approved only for cancer patients in dire condition. So he recruited an avaricious team, who employed a variety of deceptive techniques, from falsifying patient records to deceiving insurance companies. Insys became a Wall Street sensation. That is, until insiders reached their breaking point and blew the whistle, sparking a sprawling investigation in the government's fight to hold the drug industry accountable in the spread of addictive opioids.With colourful characters and true crime suspense, The Hard Sell lays bare the pharma playbook. Evan Hughes offers a bracing look not just at Insys, but at how opioids are sold at the point they first enter the national bloodstream - in the doctor's office . . .

About the Publisher

Picador

Picador

Picador publishes outstanding international writing, fiction and non-fiction, in both hardback and paperback, and has numerous prize winners on its list. Picador has established a reputation for literary fiction with a broad commercial appeal, groundbreaking non-fiction, (particularly, reportage, literary biography and memoir) and a formidable poetry list, which has consistently won many of the major prizes.

Book information

ISBN: 9781035009701
Publisher: Pan Macmillan
Imprint: Picador
Pub date:
Language: English
Number of pages: 288
Weight: 358g
Height: 153mm
Width: 233mm
Spine width: 25mm